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Wonderland is Greensboro, North Carolina's first and only bean to bar chocolate maker. They work to create delicious chocolate that encourage curiosity about the people and places behind them.
We decided to stylize artwork from each location for their packaging to signaturize each bar as unique, while using pattern and color repetition to unify the bars as a cohesive packaging system.
Sometimes the key is that simple is enough, and that was the decision made branding Simplí Botanicals, a healthy line of CBD and hemp products. Their products are pure to the point that they advertise the lab results for them.
Whitespace was generally used, with pops of color to create an organizational system for their products, and the same was carried through to the Simplí Botanicals brand website and other collateral.
We worked with WÜSTHOF to create Student Kits as a vehicle to market thier knives to culinary schools and thier students. The fact is that WÜSTHOF's quality is the best in the industry, and the idea was to create lifelong customer loyalty by getting them into future chefs hands.
I recieved a call one day from a friend that he had "decided to leave his corporate job to start of food truck to sell these really good healthy fruit bowls that he tried on a surf trip"... Four food trucks and a brick and mortar later, it's been a fun project and successful project!
I created an entire branding system for Buoy Bowls. The logo, truck wrap, website, marketing material, and most recently box and pack packaging for distributing his brand of açaí.