Custom Website Design

Most custom website projects take 6 to 12 weeks from kickoff to launch. That timeline covers discovery, site architecture, wireframes, visual design, development, content integration, and testing. The biggest variables are project complexity and how quickly content and feedback come together on your end — a 5-page site moves faster than a 30-page site with custom functionality. I'll lay out a realistic timeline during the proposal phase so there are no surprises.

A template gives you a pre-built layout designed for a generic business. You fill in your content and adjust the colors, but you're working within someone else's structural decisions — decisions made without knowing your business, your customers, or your goals. A custom website is designed from the ground up around how your specific audience behaves, what actions you want them to take, and how your brand needs to show up. Every page, every layout decision, and every interaction is intentional. Templates can work for simple needs, but if your website is a core part of how you generate business, custom is where the investment pays off.

Not necessarily, but having a general direction helps. At minimum, I need to understand what pages you'll need and what each one needs to accomplish. From there, content development often happens alongside the design process. I can help guide the structure, outline what each section should cover, and advise on messaging — but the strongest sites come together when the content and design evolve together rather than one waiting on the other. If you're starting from scratch on copy, we can talk about content strategy as part of the project scope.

Yes. Every site I build is set up so you can handle day-to-day content updates — editing text, swapping images, adding blog posts or new pages — without needing a developer. I'll walk you through the backend before handoff and provide documentation for the most common tasks. For things that go beyond routine updates, like adding new functionality, restructuring pages, or troubleshooting plugin conflicts, I also offer ongoing maintenance plans so you have someone who already knows your site's architecture on call.

A typical project includes discovery and strategy (understanding your business, audience, and goals), site architecture (organizing pages and content hierarchy), wireframes (structural layouts before visual design begins), visual design (the look and feel, typography, color, imagery), development (building the functional site), content integration (placing and formatting your copy, images, and media), testing (cross-browser, cross-device, performance, and accessibility checks), and launch. Some projects also include SEO setup, analytics integration, or content writing depending on scope. I'll define exactly what's included in the proposal so you know what you're getting before we start.

Yes. I'm based in Spring, TX and work with businesses across the greater Houston area, but I also take on projects with clients anywhere in the country. The process works the same either way — discovery calls, design reviews, and feedback sessions all happen over video calls, email, and shared project tools. Being local can be a plus for certain types of projects, but it's not a requirement. Some of my best working relationships have been fully remote from the start.