UX & UI Design

UX (user experience) is about how something works — the structure, the flow, the logic behind how a person moves through your site or app to accomplish a task. UI (user interface) is about how it looks and feels — the visual layer of typography, color, spacing, buttons, and visual hierarchy that makes the experience tangible. Think of UX as the blueprint and UI as the finish work. A great UI on top of bad UX is a beautiful house with a confusing floor plan. They need to work together, and I handle both.

UX and UI work is typically part of a full website project — it's baked into the process. As a standalone service, it's most useful in two situations: when you have an existing site or application that isn't converting, engaging, or performing the way it should, or when you need polished wireframes and design specs to hand off to a separate development team. If you're getting a full site build from me, UX/UI is already included in the process. You don't need to buy it separately.

It starts with understanding your users and your business goals — who's using this thing, what are they trying to do, and what does success look like for you. From there, I map out user flows and site architecture to make sure the structure supports those goals. Then I build wireframes — structural layouts without visual design — so we can evaluate how the experience works before we start making it look good. Once the wireframes are approved, I move into visual design: typography, color, imagery, component styling, and interactive details. The process is collaborative — you'll see and approve work at every stage, and nothing moves to the next phase until you're confident in the current one.

I incorporate usability principles, heuristic analysis, and competitive review into every project as a baseline. For larger or more complex projects — particularly applications or sites with multi-step workflows — I can also conduct user interviews, card sorting exercises, and usability testing to validate design decisions with real users before development begins. The depth of research scales to the project. A 5-page brochure site doesn't need formal user testing. An application with a 12-step onboarding flow probably does.

I primarily use Figma for wireframes, prototypes, and UI design. Figma makes it easy to share work — you can view, comment, and interact with prototypes directly in your browser without installing anything. Deliverables include organized design files with component libraries, interactive prototypes that simulate the real user experience, and annotated specs your development team can reference during the build. If your team uses a different tool or has specific handoff requirements, I can adapt.

Standalone UX/UI projects typically take 2 to 6 weeks, depending on the number of screens or pages, the complexity of the user flows, and whether user research and testing are part of the scope. A redesign of a 5-page marketing site will be on the shorter end. A design system for a multi-screen application with complex workflows will be on the longer end. I'll scope a realistic timeline during the proposal phase based on what you actually need.