Solutions : Marketing
Brochure Design
I design brochures that do the talking when you're not in the room, with clear structure and sharp visuals.
What types of brochures do you design?
Tri-folds, bi-folds, gate folds, Z-folds, roll folds, saddle-stitched booklets, perfect-bound publications, and multi-page catalogs. The right format depends on how much content you have, how the piece will be used (handed out at events, mailed, left in a lobby, included in a sales kit), and your budget for printing. A tri-fold is the workhorse format for most businesses — it fits in a standard rack and envelope, it's cost-effective to print, and the panels create a natural reading flow. For content that can't fit a tri-fold, booklets and multi-page formats give you room to tell a more complete story.
Do you write the brochure copy too?
Yes. I can write original copy, restructure and edit existing content, or work from a rough outline or talking points you provide. Brochure copy is different from web copy or advertising copy — it needs to tell a complete story in a self-contained format, flow naturally through the panels in the order people read them (which isn't always left to right), and balance enough information to be useful without overwhelming the reader. If you have existing copy from your website or other materials, I'll adapt it for the brochure format rather than just dropping it in. The writing and the design need to work together, not compete.
Can you create both a print and digital version?
Yes. I deliver print-ready files for physical production (with correct bleeds, CMYK color, crop marks, and resolution for your printer) and an optimized digital version — typically a PDF with interactive elements, clickable links, and file size optimized for email or web distribution. The digital version isn't just a flat export of the print file. I optimize the layout, resolution, and color profile for screen viewing so it looks sharp on any device without being a 30MB attachment nobody wants to download. If needed, I can also create a web-based version as an interactive page on your site.
How long does a brochure design project take?
Most brochure projects take 1 to 3 weeks depending on the page count, the complexity of the content, whether photography or illustration is involved, and how quickly feedback comes in during the review process. A standard tri-fold with provided copy and images can be completed in a week. A 16-page booklet with original copy, custom graphics, and multiple rounds of stakeholder review takes closer to 3 weeks or more. I build a timeline into every proposal with clear milestones for drafts, reviews, and final delivery so both sides know what to expect.
Do you handle printing?
I deliver production-ready files built to your printer's exact specifications and can coordinate with them on paper stock selection, finish options (matte, gloss, soft-touch, spot UV), binding methods, quantity pricing, and proofing. If you don't have an existing print vendor, I can recommend printers I've worked with based on the type of job — different printers excel at different things, and matching the right vendor to your project can make a significant difference in quality and cost. I also review digital proofs before production to catch any issues with color, layout, or trim that might not be visible on screen.
What if I need to update the brochure later?
I deliver organized, clearly labeled source files so updates are straightforward — whether I'm making the changes or someone on your team is. If you need me to handle revisions down the road, the source files make it a quick job rather than a rebuild from scratch. If your team needs to make updates independently, I can deliver editable templates in a format they can work with — InDesign if they have design capability, or simplified formats like Canva or PowerPoint for teams without design software. I structure the files so the brand elements (logo, colors, typography) are locked in while the content areas are clearly marked and easy to update.