Email Marketing

I work with Mailchimp, Klaviyo, ConvertKit, ActiveCampaign, Constant Contact, and others depending on your needs. Each platform has different strengths — Klaviyo is excellent for eCommerce with deep Shopify integration, ConvertKit is built for creators and content-driven businesses, ActiveCampaign is strong on automation complexity, and Mailchimp works well for businesses that need a straightforward, affordable starting point. If you're not on a platform yet, I'll recommend one based on your list size, automation needs, budget, and how you plan to use email as a channel. If you're on a platform that's outgrown your needs, I can help migrate you to a better fit.

Yes — I handle strategy, copywriting, and template design as a complete package. Every email template is built to render correctly across email clients and devices (Gmail, Outlook, Apple Mail, mobile) because email rendering is notoriously inconsistent and a design that looks great in one client can break completely in another. Copy is written to drive the specific action each email needs — whether that's clicking through to a landing page, booking a call, making a purchase, or simply opening the next email in a sequence. Subject lines, preview text, body copy, and calls to action are all part of the process.

Yes. Automated sequences are where email marketing delivers the most value relative to effort — you build them once and they keep working. Common automations include welcome sequences for new subscribers, abandoned cart recovery for eCommerce, post-purchase follow-up and review requests, re-engagement campaigns for inactive subscribers, lead nurture sequences that move prospects toward a buying decision, and onboarding sequences for new clients or users. I design the logic, write the emails, build them in your platform, and test the triggers and timing before turning them on. Once they're running, they generate results in the background without requiring ongoing effort.

Yes. I can help you build a list from scratch with opt-in forms integrated into your website, lead magnets (downloadable resources, checklists, guides, or tools that give people a reason to subscribe), signup incentives (discounts, exclusive content, early access), and landing pages designed specifically for list building. Growing a quality list takes time — there's no shortcut that doesn't involve compromising list quality — but a well-built email list is one of the most valuable marketing assets you'll own because it's yours. Unlike social media followers, your email list isn't subject to algorithm changes or platform decisions.

Open rates and click-through rates are the surface metrics — they tell you whether your subject lines and content are resonating. But the metrics that actually matter are what happens after the click: form submissions, purchases, booked calls, downloads, sign-ups, revenue generated. I set up tracking so you can attribute business outcomes back to specific emails and campaigns, not just see that people clicked a link. I also monitor list health metrics — unsubscribe rate, spam complaints, bounce rate, list growth rate — because a list that's shrinking or disengaged needs different attention than one that's growing and active.

It depends on your audience, your content, and what you have to say. Consistency matters more than frequency. I'd rather you send one valuable, well-crafted email a month than four forgettable ones that train your subscribers to ignore you. For most businesses, 2 to 4 emails per month is a good range — enough to stay top of mind without wearing out your welcome. eCommerce businesses often send more frequently during promotions and seasons. Service businesses might do better with a biweekly or monthly cadence. The right frequency is whatever you can sustain with quality. I'll recommend a cadence based on your capacity and your audience's tolerance.