Solutions : Marketing
PPC Management
I run paid search campaigns that target real intent, so your budget goes toward leads, not impressions.
What platforms do you manage PPC campaigns on?
Primarily Google Ads and Microsoft Ads (Bing). Depending on your audience and goals, I also run paid campaigns on Meta (Facebook and Instagram) and LinkedIn. Google Ads is the starting point for most businesses because that's where high-intent search traffic lives — people actively looking for what you offer. Meta and LinkedIn are better for awareness, retargeting, and reaching specific audiences by demographics, job title, industry, or interests. I'll recommend the right platform mix based on where your customers actually are and what you're trying to accomplish.
How much should I budget for PPC?
It depends on your industry, your competition, your geographic targeting, and your goals. Some industries have click costs under $2, and others are $50+ per click. I'll research your specific market and recommend a budget based on what it takes to generate enough data and conversions to be meaningful. I'd rather start lean — even $1,000 to $2,000 per month — to test messaging, keywords, and audiences, then scale spending toward what's working rather than dumping a large budget into untested campaigns. Management fees are separate from ad spend, and I'm transparent about both.
How quickly will I see results from PPC?
PPC can drive traffic almost immediately — ads can be live within days of setup. But driving traffic and driving quality leads are two different things. Expect 2 to 4 weeks to gather enough data to make meaningful optimization decisions: which keywords are converting, which ad copy is resonating, which audiences are worth targeting, and which are just burning budget. From there, it's ongoing refinement — tightening keyword match types, building negative keyword lists, testing new ad variations, adjusting bids by device, location, and time of day, and improving landing pages. Performance improves over time as the campaigns get smarter with data.
Do I own my ad accounts?
Yes, always. Your ad accounts are set up under your business, and you retain full ownership, admin access, and all historical data — campaigns, keywords, audiences, conversion data, everything. If we stop working together, nothing changes on your end. You keep the accounts, the data, and the campaigns exactly as they are. This should be non-negotiable with anyone managing your ads. Some agencies set up accounts under their own umbrella so you lose everything if you leave. I don't operate that way. Your data is yours.
What reporting do I get?
Monthly reports that focus on the numbers that actually tell you whether the campaigns are making you money: spend, impressions, clicks, click-through rate, conversions, cost-per-conversion, conversion rate, and return on ad spend where applicable. I also include analysis — not just what happened, but why it happened and what I'm doing about it. What keywords are driving the best leads? Where is budget being wasted? What tests are running and what are the early results? The goal is a report that helps you make decisions, not a spreadsheet of numbers that requires a translator.
Can you audit my existing PPC campaigns?
Yes. I offer standalone PPC audits that review your account structure, campaign organization, keyword targeting and match types, negative keyword coverage, ad copy quality and testing history, bidding strategy, audience targeting, conversion tracking setup, landing page alignment, and quality scores. You'll get a clear picture of what's working, what's wasting money, and a prioritized list of recommendations to improve performance. Some clients use the audit as a starting point before moving into ongoing management. Others use it to hold their current agency accountable or to take management in-house with a clear roadmap.